Understanding user behavior is crucial for improving engagement and retention in EdTech. This study analyzes LearnFlow, a digital learning platform, focusing on student engagement, retention trends, and performance. Our goal is to provide actionable insights through a structured workflow of data collection, preparation, analysis, visualization, and reporting.

The analysis covered three key areas: retention funnel analysis identified drop-off points and conversion challenges; learning activity analysis assessed task completion, performance, and satisfaction; and geographic & tech analysis explored the impact of location and device usage. A structured semantic model ensures clarity and reliability for decision-making.

To drive LearnFlow’s improvements, we deliver a cleaned dataset, a Power BI interactive dashboard for data exploration, and a business report with key recommendations.