Harnessing data to drive innovation is essential in the healthcare industry. This case study, created to showcase the application of data analytics for the fictional company PulseTech Healthcare, highlights how structured insights can enhance product performance, market positioning, and customer retention. By analyzing operational, user, and market data, we applied a rigorous process covering data collection, preparation, cleaning, analysis, visualization, and reporting.

The analysis focused on four key areas: market performance analysis, identifying high-potential markets based on user concentration, revenue, and market share; user behavior insights, analyzing characteristics of the most active and satisfied users; product success metrics, evaluating top-performing medical devices based on sales and satisfaction; and customer retention strategy, identifying churn risks and providing data-driven recommendations to improve retention. A semantic model was built to structure the datasets and enhance decision-making clarity.

To support PulseTech Healthcare’s strategic growth, we provide a cleaned dataset for structured analysis, an interactive Looker Studio dashboard for market intelligence, a semantic model for deeper insights, and a business report detailing key recommendations to optimize market expansion and user engagement.